Danny Davis
PRODUCT DESIGNER | UX STRATEGY & INNOVATION | DESIGN LEADER
Jacksonville, FL | +1 (360) 969 2279 | mediaman007@gmail.com | linkedin.com/in/mediaman007
Targeted Roles:Director of UX | Design Director | UX Director | Experience Design Director | Product Design Leadership | Design Lead | Design Systems Lead | UX Strategy | Human-Centered Design | Design Ops | Cross Functional Leadership
PROFESSIONAL SUMMARY
Seasoned UX and design leader with 20+ years of experience shaping digital products, design systems, and high‑performing teams across enterprise, transportation, financial services, and technology environments. Skilled in user experience design, interaction design, service design, and design operations.
Known for elevating product quality, improving design processes, and mentoring designers to deliver user‑centered solutions. Adept at partnering with cross‑functional leaders to align product vision, strategy, and execution while balancing business needs, timelines, and technical constraints.
CORE EXPERTISE
Leadership & Strategy: UX Leadership, Mentorship, Design Systems, Governance, Design Ops, Cross Functional Collaboration
UX Craft: Interaction Design, Prototyping, Wireframes & Flows, Research & Testing, Journey Mapping
Tools: Figma, Sketch, Axure RP, Adobe Creative Suite, Miro, Optimal Workshop, MS 365, Confluence, Jira, ClickUp, Asana
PROFESSIONAL EXPERIENCE
Citi — Markets & Transformation
VP, Design & User Experience
May 2022 – Present
- Lead UX strategy across complex financial platforms, partnering with product, engineering, and business leaders to align vision and execution.
- Oversee the design, governance, and evolution of the FX Trading design system, ensuring consistency, scalability, and quality across teams.
- Mentor and develop junior designers, fostering growth, design excellence, and cross‑team collaboration.
- Drive strategic design initiatives that support transformation efforts across the organization.
CSX Technology
Senior User Experience Designer II
August 2020 – May 2022
- Led all UX designers on the Digital Experience team, ensuring cohesive design direction across initiatives.
- Collaborated with leadership and engineering to shape early‑stage concepts and strategic design approaches.
- Communicated complex interaction models to stakeholders at all levels.
- Mentored team members to strengthen skills and retain top talent.
- Managed workflow and delivery across the team to ensure high‑quality execution.
Senior User Experience Designer I
May 2017 – August 2020
- Produced wireframes, user flows, journey maps, and high‑fidelity prototypes using design thinking methodologies in an agile environment.
- Contributed to user testing and research throughout ideation and implementation phases.
Tonic3 (UX Division of W3)
Senior Digital Designer
October 2016 – February 2017
- Assigned to Citigroup Digital COE, creating digital marketing assets and user experiences for the credit card division.
Florida Blue
Senior UX Designer
August 2016 – October 2016
- Short‑term contract with the Advanced Technologies Group focused on UI/UX design, rapid prototyping, and process improvement.
Accenture
Senior User Experience Architect
May 2014 – July 2016
- Assigned to Citigroup Digital Design Studio in Jacksonville, FL.
- Evaluated opportunities to improve online customer experiences and delivered wireframes illustrating new functionality.
- Built prototypes for user testing and feasibility reviews with development teams.
Interline Brands
Senior User Interface Designer
April 2012 – May 2014
- Supported IT applications and e‑commerce teams with style guides, wireframes, mockups, prototypes, and persona profiles.
- Conducted rapid prototyping and front‑end debugging.
Taleo
Solution Visualizer
November 2008 – April 2012
- Member of the Innovation Lab, designing and researching new UI/UX solutions for Taleo software.
- Created prototypes, websites, and interactive experiences.
- Managed team tools, processes, and design workflows.
Delex Systems, Inc.
Senior Multimedia Developer
October 2002 – October 2008
- Collaborated with instructional designers and SMEs to create online training and performance support systems.
- Produced 2D/3D graphics and animations for web‑based training and simulation environments.
Junior Graphic Artist
October 1998 – January 2000
- Created and delivered graphics supporting major US Navy Aviation Training organizations.
Matheson Media Corp.
Production Manager
January 2000 – October 2002
- Oversaw creative direction, front‑end development, video editing, and project management.
- Developed client presentations and supported on‑set production for national commercials.
EDUCATION
Associate in Graphic Design & Multimedia | Shoreline Community College — June 1998
ACTIVITIES
- Friends of Figma — Jacksonville, FL Chapter Lead
- Professional Partnership with Gator User Design (GUD), University of Florida
- Competitive Axe Thrower
Danny Davis
PRODUCT DESIGNER | UX STRATEGY & INNOVATION | DESIGN LEADER
Jacksonville, FL | +1 (360) 969 2279 | mediaman007@gmail.com | linkedin.com/in/mediaman007
Targeted Roles:Director of UX | Design Director | UX Director | Experience Design Director | Product Design Leadership | Design Lead | Design Systems Lead | UX Strategy | Human-Centered Design | Design Ops | Cross Functional Leadership
PROFESSIONAL SUMMARY
Seasoned UX and design leader with 20+ years of experience shaping digital products, design systems, and high‑performing teams across enterprise, transportation, financial services, and technology environments. Skilled in user experience design, interaction design, service design, and design operations.
Known for elevating product quality, improving design processes, and mentoring designers to deliver user‑centered solutions. Adept at partnering with cross‑functional leaders to align product vision, strategy, and execution while balancing business needs, timelines, and technical constraints.
CORE EXPERTISE
Leadership & Strategy: UX Leadership, Mentorship, Design Systems, Governance, Design Ops, Cross Functional Collaboration
UX Craft: Interaction Design, Prototyping, Wireframes & Flows, Research & Testing, Journey Mapping
Tools: Figma, Sketch, Axure RP, Adobe Creative Suite, Miro, Optimal Workshop, MS 365, Confluence, Jira, ClickUp, Asana
PROFESSIONAL EXPERIENCE
Citi — Markets & Transformation
VP, Design & User Experience
May 2022 – Present
- Lead UX strategy across complex financial platforms, partnering with product, engineering, and business leaders to align vision and execution.
- Oversee the design, governance, and evolution of the FX Trading design system, ensuring consistency, scalability, and quality across teams.
- Mentor and develop junior designers, fostering growth, design excellence, and cross‑team collaboration.
- Drive strategic design initiatives that support transformation efforts across the organization.
CSX Technology
Senior User Experience Designer II
August 2020 – May 2022
- Led all UX designers on the Digital Experience team, ensuring cohesive design direction across initiatives.
- Collaborated with leadership and engineering to shape early‑stage concepts and strategic design approaches.
- Communicated complex interaction models to stakeholders at all levels.
- Mentored team members to strengthen skills and retain top talent.
- Managed workflow and delivery across the team to ensure high‑quality execution.
Senior User Experience Designer I
May 2017 – August 2020
- Produced wireframes, user flows, journey maps, and high‑fidelity prototypes using design thinking methodologies in an agile environment.
- Contributed to user testing and research throughout ideation and implementation phases.
Tonic3 (UX Division of W3)
Senior Digital Designer
October 2016 – February 2017
- Assigned to Citigroup Digital COE, creating digital marketing assets and user experiences for the credit card division.
Florida Blue
Senior UX Designer
August 2016 – October 2016
- Short‑term contract with the Advanced Technologies Group focused on UI/UX design, rapid prototyping, and process improvement.
Accenture
Senior User Experience Architect
May 2014 – July 2016
- Assigned to Citigroup Digital Design Studio in Jacksonville, FL.
- Evaluated opportunities to improve online customer experiences and delivered wireframes illustrating new functionality.
- Built prototypes for user testing and feasibility reviews with development teams.
Interline Brands
Senior User Interface Designer
April 2012 – May 2014
- Supported IT applications and e‑commerce teams with style guides, wireframes, mockups, prototypes, and persona profiles.
- Conducted rapid prototyping and front‑end debugging.
Taleo
Solution Visualizer
November 2008 – April 2012
- Member of the Innovation Lab, designing and researching new UI/UX solutions for Taleo software.
- Created prototypes, websites, and interactive experiences.
- Managed team tools, processes, and design workflows.
Delex Systems, Inc.
Senior Multimedia Developer
October 2002 – October 2008
- Collaborated with instructional designers and SMEs to create online training and performance support systems.
- Produced 2D/3D graphics and animations for web‑based training and simulation environments.
Junior Graphic Artist
October 1998 – January 2000
- Created and delivered graphics supporting major US Navy Aviation Training organizations.
Matheson Media Corp.
Production Manager
January 2000 – October 2002
- Oversaw creative direction, front‑end development, video editing, and project management.
- Developed client presentations and supported on‑set production for national commercials.
EDUCATION
Associate in Graphic Design & Multimedia | Shoreline Community College — June 1998
ACTIVITIES
- Friends of Figma — Jacksonville, FL Chapter Lead
- Professional Partnership with Gator User Design (GUD), University of Florida
- Competitive Axe Thrower