
Hi, I’m Dan,
UX Design Leader
I'm a senior design leader with a career built on craft, systems, and people. I've grown from a graphic designer obsessed with typography, to a UX designer focused on clarity and problem-solving, and ultimately into a leader who leads and mentors designers, shapes systems, and elevates product quality.
My work is grounded in the belief that great design comes from empowered teams, thoughtful systems, and a culture that values clarity, accessibility, and continuous improvement.
A Career Built on Craft, Systems, & People
01
The Foundation: Graphic Designer
My career began in graphic design, where I learned the fundamentals that still guide my work today: typography, layout, visual hierarchy, and the discipline of creating with intention. These early years taught me how to communicate through design, build brands, and how to develop a strong sense of purpose and intent. My craft wasn't just a skill — it was a mindset that shaped how I approached every problem that followed.
Highlights
Built brand identities and visual systems
Developed a strong foundation in typography and layout
Learned to communicate ideas visually and concisely
Built a discipline of iteration and refinement
02
The Problem Solver: User Experience Designer
As I transitioned into UX, my focus shifted from visuals to systems, interactions, and human-centered problem solving. I learned to navigate ambiguity, partner with cross-functional teams, and design experiences that balance user needs with business goals. This phase of my career sharpened my ability to simplify complexity, create clarity, and bring structure to messy problem spaces.
Highlights
Led research, prototyping, and interaction design
Partnered with product and engineering to deliver cohesive experiences
Developed frameworks, workflows, and design documentation
Became a connector across teams, aligning people around shared goals
03
The Multiplier: Design Leader
Today, my work centers on leadership — guiding designers, shaping systems, and elevating design maturity across organizations. I focus on building scalable design systems, mentoring designers through complex challenges, and partnering with senior leaders to define product vision. My goal is to create environments where designers feel supported, teams feel aligned, and the work feels purposeful.
Highlights
Lead design systems and cross-functional initiatives
Mentor designers and coach them to perfect their craft and foster career growth
Influence product strategy and organizational alignment
Build processes that improve quality, consistency, and delivery speed
Leadership Philosophy
How I Lead Designers
I believe in coaching through clarity, curiosity, and trust. My role is to help designers grow their judgment, expand their thinking, and feel confident navigating ambiguity. I create space for exploration while providing structure that supports high-quality outcomes.
How I Build Design Systems
Design systems succeed when they empower teams, not restrict them. I focus on creating systems that are intuitive, well-documented, and grounded in real product needs. Governance, adoption, and cross-functional partnership are just as important as components.
How I Partner with Product & Engineering
I work collaboratively, translating design intent into shared understanding. I bring structure to conversations, align teams around outcomes, and ensure decisions are grounded in user needs, technical realities, and business goals.
How I Make Decisions
I balance data, intuition, and experience. I prioritize clarity, accessibility, and long-term scalability. I believe the best decisions are made transparently, collaboratively, and with a clear understanding of trade-offs.
How I Use AI in Design Workflows
AI accelerates craft, but judgment remains human. I use AI to streamline documentation, identify inconsistencies, support design QA, and explore variations — freeing teams to focus on strategy, creativity, and problem solving.
Principles
Clarity over complexity
Systems create freedom
Design is a team sport
Quality is a habit,not a deliverable
Mentorship is a multiplier
Accessibility isnon-negotiable
AI accelerates craft,not judgment
Consistency builds trust
My Experience
May 2022 -Present

VP | Design & User Experience
Citi - Jacksonville, FL
Mar 2017 - May 2022

Senior User Experience Designer
CSX Technology - Jacksonville, FL
Oct 2016 - Feb 2017

Senior Digital Designer
Tonic 3 (Contractor @ Citi) - Jacksonville, FL
Assigned to Citigroup with the Digital COE. I was tasked with creating digital marketing and experiences for the credit card division.
Aug 2016 - Oct 2016

Senior User Experience Designer
Florida Blue - Jacksonville, FL
Completed a short contract with the Advance Technologies Group inside of Florida Blue working on various innovation initiatives. Primary duties included UX/UX Design, prototyping, and overall process management and improvement.
May 2014 - Jul 2016

Senior User Experience Architect
Accenture (Contractor @ Citi) - Jacksonville, FL
Assigned to Citigroup in Jacksonville, FL, I was part of the Digital Design Studio for Citibank Online. As a User Experience Architect, I evaluated current and future opportunities to improve the online experience for Citi customers. This included gathering functional requirements and delivering wireframes that properly illustrate new functionality to the business. In addition to this role, I was also responsible for producing, were applicable, prototypes to incorporate into user testing and demonstrate user interaction models to the development team.
Apr 2012 - May 2014

Senior User Experience Architect
Interline Brands - Jacksonville, FL
Working with both the IT applications department and e-commerce web team, I was responsible for designing and delivering style/user guides, wireframes, pixel-perfect mock-ups, user flows, prototypes, and persona profiles. Also an important part of my duties include rapid prototyping. Once implemented, I was an active member in the testing and debugging of all front-end development.
Nov 2008 - Apr 2012

Solution Visualizer - Innovation Lab
Taleo - Jacksonville, FL
As part of the Innovation Lab at Taleo, I helped contribute to the design and research of innovative solutions for Taleo software. Responsibilities included UI/UX design, prototyping, website design and development, as well as development and administration of our team’s tools and processes.
Oct 2002 - Oct 2008

Senior Multimedia Developer
Delex Systems, Inc. - Tyson’s Corner, VA
I worked with a team of instructional designers, programmers, graphic artists, and subject matter experts to aid in the development of cutting edge online training and performance support systems using standard web and interactive tools. Developed 2D and 3D images and animations using original source files or by translating concepts into visual representations for use in web and computer based training materials and trainer simulations.
Jan 2000 - Oct 2002

Production Manager
Matheson Media Corp. - Snohomish, WA
At MMC, I was directly tasked with overseeing the overall production for the agency. Duties included, creative direction, front-end development for both web and CD-Rom, video editing, and management of our projects. I was also tasked with developing client presentations and on-set production tasks for national commercials.
Oct 1998 - Jan 2000

Junior Graphic Artists
Delex Systems, Inc. - NAS Whidbey Island, WA
Responsible for coordinating the creation, modification, and delivery of graphics in support of two major US Navy Aviation Training organizations, the EA-6B Fleet Readiness Squadron (FRS) and Electronic Attack Weapons School (EAWS).Review courseware and delivery sites and make recommendations for changes based on my experience and understanding of newer multimedia technology.
What I’m Focused on Now
Leading & managing design systems
Mentoring junior designs on my team and supporting career growth
Constantly perfecting my craft as design leader & technologist
Exploring and learning about AI-Enabled workflows
Strengthening cross-functional alignment
Values & Mindset
Advice I Give Most Often
Things I Teach
What I Value
Let's Connect
Whether you're a designer looking for mentorship, a team exploring design leadership, or a company building systems at scale, I'd love to connect.
My Mission
To create clarity, empower designers, and build systems that elevate product quality and team confidence — all while fostering a culture of trust, curiosity, and continuous improvement.

Hi, I’m Dan,
UX Design Leader
I'm a senior design leader with a career built on craft, systems, and people. I've grown from a graphic designer obsessed with typography, to a UX designer focused on clarity and problem-solving, and ultimately into a leader who leads and mentors designers, shapes systems, and elevates product quality.
My work is grounded in the belief that great design comes from empowered teams, thoughtful systems, and a culture that values clarity, accessibility, and continuous improvement.
A Career Built on Craft, Systems, & People
01
The Foundation: Graphic Designer
My career began in graphic design, where I learned the fundamentals that still guide my work today: typography, layout, visual hierarchy, and the discipline of creating with intention. These early years taught me how to communicate through design, build brands, and how to develop a strong sense of purpose and intent. My craft wasn't just a skill — it was a mindset that shaped how I approached every problem that followed.
Highlights
Built brand identities and visual systems
Developed a strong foundation in typography and layout
Learned to communicate ideas visually and concisely
Built a discipline of iteration and refinement
02
The Problem Solver: User Experience Designer
As I transitioned into UX, my focus shifted from visuals to systems, interactions, and human-centered problem solving. I learned to navigate ambiguity, partner with cross-functional teams, and design experiences that balance user needs with business goals. This phase of my career sharpened my ability to simplify complexity, create clarity, and bring structure to messy problem spaces.
Highlights
Led research, prototyping, and interaction design
Partnered with product and engineering to deliver cohesive experiences
Developed frameworks, workflows, and design documentation
Became a connector across teams, aligning people around shared goals
03
The Multiplier: Design Leader
Today, my work centers on leadership — guiding designers, shaping systems, and elevating design maturity across organizations. I focus on building scalable design systems, mentoring designers through complex challenges, and partnering with senior leaders to define product vision. My goal is to create environments where designers feel supported, teams feel aligned, and the work feels purposeful.
Highlights
Lead design systems and cross-functional initiatives
Mentor designers and coach them to perfect their craft and foster career growth
Influence product strategy and organizational alignment
Build processes that improve quality, consistency, and delivery speed
Leadership Philosophy
How I Lead Designers
I believe in coaching through clarity, curiosity, and trust. My role is to help designers grow their judgment, expand their thinking, and feel confident navigating ambiguity. I create space for exploration while providing structure that supports high-quality outcomes.
How I Build Design Systems
Design systems succeed when they empower teams, not restrict them. I focus on creating systems that are intuitive, well-documented, and grounded in real product needs. Governance, adoption, and cross-functional partnership are just as important as components.
How I Partner with Product & Engineering
I work collaboratively, translating design intent into shared understanding. I bring structure to conversations, align teams around outcomes, and ensure decisions are grounded in user needs, technical realities, and business goals.
How I Make Decisions
I balance data, intuition, and experience. I prioritize clarity, accessibility, and long-term scalability. I believe the best decisions are made transparently, collaboratively, and with a clear understanding of trade-offs.
How I Use AI in Design Workflows
AI accelerates craft, but judgment remains human. I use AI to streamline documentation, identify inconsistencies, support design QA, and explore variations — freeing teams to focus on strategy, creativity, and problem solving.
Principles
Clarity over complexity
Systems create freedom
Design is a team sport
Quality is a habit,not a deliverable
Mentorship is a multiplier
Accessibility isnon-negotiable
AI accelerates craft,not judgment
Consistency builds trust
My Experience
May 2022 - Present

VP | Design & User Experience
Citi - Jacksonville, FL
March 2017 - May 2022

Senior User Experience Designer
CSX Technology - Jacksonville, FL
October 2016 - February 2017

Senior Digital Designer
Tonic 3 (Contractor @ Citi) - Jacksonville, FL
August 2016 - October 2016

Senior User Experience Designer
Florida Blue - Jacksonville, FL
May 2014 - July 2016

Senior User Experience Architect
Accenture (Contractor @ Citi) - Jacksonville, FL
April 2012 - May 2014

Senior User Experience Architect
Interline Brands - Jacksonville, FL
November 2008 - April 2012

Solution Visualizer - Innovation Lab
Taleo - Jacksonville, FL
October 2002 - October 2008

Senior Multimedia Developer
Delex Systems, Inc. - Tyson’s Corner, VA
January 2000 - October 2002

Production Manager
Matheson Media Corp. - Snohomish, WA
October 1998 - January 2000

Junior Graphic Artists
Delex Systems, Inc. - NAS Whidbey Island, WA
What I’m Focused on Now
Leading & managing design systems
Mentoring junior designs on my team and supporting career growth
Constantly perfecting my craft as design leader & technologist
Exploring and learning about AI-Enabled workflows
Strengthening cross-functional alignment
Values & Mindset
Advice I Give Most Often
Things I Teach
What I Value
Let's Connect
Whether you're a designer looking for mentorship, a team exploring design leadership, or a company building systems at scale, I'd love to connect.
My Mission
To create clarity, empower designers, and build systems that elevate product quality and team confidence — all while fostering a culture of trust, curiosity, and continuous improvement.